Predatory Thinking

Predatory Thinking

By Dave Trott

  • Release Date : 2013-05-23
  • Genre : Marketing & Sales
  • FIle Size : 0.55 MB
Score: 4.5
From 15 Ratings
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Predatory Thinking LIFE IS A ZERO-SUM GAME

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times


  • Brilliant

    By Itsgoldie
    Owning-up first. I used to work with Dave. He's inspirational, and so is this book. It's a must - read for anyone involved in business, and a highly entertaining and thought-provoking read for anyone who isn't. And it's not another of those dull business-orientated books you find in airport bookshops - it's entirely done with anecdotes and for-instances, many of them personal, most of them funny, some of them jaw-dropping and all of them thought- provoking. You'll immediately start quoting it to all your friends. If you read Dave's first book Creative Mischief, you'll love this. if you didn't, get them both. Now.